An original interpretation, in perfect Pop Art style, for an artifact lamp resulting from the creative genius of the famous Gruppo Dam Milano. An unusual object handcrafted in pressed raw sheet metal, with a central white flower decoration, enhances its characteristics of non-seriality /
In 1968 Gianni Pareschi with the G 14 (Gianni Pareschi, from Roberto Ubaldi, Gianfranco Facchetti, Pino Pensotti, Umberto Orsoni), Ezio Didone and Alberto Colombi, founded the Dam Group, Designer Associates Milan; created important products for the Busnelli Industrial Group (Topos, Armadillo, Baffo, Zen, Mattress ...), so much so that they gave up the exclusivity of their work and also studied the new corporate visual that went from the trade fair image to the advertising campaigns, surprising for ideas and contents highly unconventional for the time and deeply visionary. The Dam Group also designed exclusive ceramic items, tiles, flower stands, ashtrays ... for the historic Cedit Ceramiche, as well as in 1970 a series of models for a historic company of chandeliers and blown glass objects for an industry in Venice. The Dam group signed various ideological and programmatic posters on design and organized a large exhibition of the group's products in Milan at the Domus Center. /