Gianni PARESCHI

Born in 1940 in Milan where he graduated from the Polytechnic in 1965, he soon achieved success with the famous Fiocco armchair, which became part of the permanent collection of MoMA, and then with the Libro armchair, both designed in 1970 for the Industrial Group. Busnelli and characterized by unprecedented structural systems easily attributable to the provocative experiences of "radical design" of the sixties, when as an alternative to "good design", a series of architects promoted objects that exceeded the threshold of functionality. At the beginning of the seventies he had founded the G14 Design, composed over Gianni Pareschi, by Roberto Ubaldi, Gianfranco Facchetti, Pino Pensotti, Umberto Orsoni; Gianni Pareschi with the G 14 actively collaborated with Ezio Didone and Alberto Colombi under the hat of the Dam Group (Designer Associates); together they not only created important products for the Busnelli Industrial Group, so much so that they gave up the exclusivity of their work, but they also studied the new corporate visual image, surprising for its ideas and content at that time. The Dam Group also designed exclusive ceramic items (tiles, flower stands, ashtrays ...) for the famous Cedit Ceramiche, chandeliers and blown glass objects for an industry in Venice. Pareschi with Enzo Frateili, Ennio Chiggio, Angelo Cortesi. Alberto Marangoni and Pietro Salmoiraghi, he had been involved in the reorganization of ADI, committed to rethinking the principles of professional design theory and practice after the turbulent period of the late 1960s. In 1984 he founded the GP & CO studio, which provided product strategy, corporate image coordination, art direction, communication and trend analysis services. Furniture, interior architecture, design of elements for the home, bathroom and kitchen were, as always, the sectors of activity. Head of the Industrial Design Department of the IED in Milan for some years, he founded, together with his son Mattia, the studio Gianni and Mattia Pareschi, active in the field of design as well as in architecture. Gianni Pareschi passes away on January 3, 2017